Developing concepts, that’s what we do. From your initial objectives to execution and implementation. Distinctive, efficient and always thinking in terms of solutions.

About us

With over 25 years of experience in developing and realizing food and retail concepts, we know exactly how to turn an idea into reality. We see the big picture, where your concept seamlessly integrates into your existing business and future plans. We do not shy away from a challenge. Regardless of the complexity in creation, technique or implementation.

We are an internationally oriented company, with a focus on Europe and the Middle East. With our well-thought-out concepts we deliver premium projects for prominent clients.

We do this with an international team of specialists in business strategy, architecture and design, concept development in food & retail and engineering. And with a large network of reliable implementing partners.

It starts with a plan

What is the objective? Are there specific challenges? Do we translate an existing business into a new concept? And do we first want to critically analyze that existing business? Or are we building something new?

We have a number of strategic sessions. We deal with the business case, proposition, customer experience, architecture and creative development. Followed by further technical development, (operational) processes, partner selection and ultimately realization.

Areas of expertise

// Foodservice

Expand your business with a professional food truck or food trailer. Or deliver from dark kitchens. Smart concepts and designs. Focused on speed, capacity and efficiency.  

// Hospitality

Exceptional hospitality at the highest level. Fully self-sufficient concepts in the most unlikely locations that meet extremely high and special requirements.

// Retail

Expand your business strategically by rolling out flexible (semi-) permanent concepts.

// Brand activation

Activate your products and services with unique mobile eye-catchers. From concept to complete unburdening in operation.

Our Responsibility

We aim for long-term sustainability and are inspired by the 17 Sustainable Development Goals (SDG’s) of the UN. As a company we want to contribute to reaching these Global Goals, aiming specifically at sustainable production and consumption, reducing our CO2 footprint and save energy where we can. We translated the SDG’s in for our company measurable and feasible goals and behaviour.




// Concept & Strategy

It all starts with a thorough briefing and inspiring sessions with our strategic and creative team. This results in the outlines of the concept, the first creative and operational ideas and a preliminary estimate of the expected budget.


// Design

We inspire you with a preliminary design that meets the required objectives and functionality. We present the first thoughts on form, execution and materialization.


// Elaboration

In this phase we are working on further detailing. Functional, technical and operational. Finally, we finalize the budget.

After this phase, we move on to realization.


// Preparation

The approved concept is prepared for production. It’s all about the details here. The production drawings and planning are established.


// Production

Thorough preparation translates into efficient production within the agreed timing and budget.


// Delivery

We test extensively before we deliver. We then train and guide your team and monitor the first period after commissioning, in order to make adjustments where desired.


// Transport

After completion, we can arrange transport and delivery to any desired location.
food truck on transport

// Training

An extensive crew training ensures an optimal start. This can also be done at your own location.
food truck crew training on Oslo Airport

// Support

With a service contract you can reach our technical specialists 24/7.
food truck support and maintenance - next level concepts


Don’t hesitate to get in touch for a free of charge first orientation and advice. 

// T: +31 (0) 88 – 88 88 000 (available 24/7)