Pizza Mia is a family-owned franchise concept from Russia. Next Level Concepts was commissioned to analyze the entire concept and internal process. 

This strategic advisory process was carried out by three internationally experienced consultants, each from their own specialism.

After a 10-day stay in Russia, improvements were advised and implemented in the areas of proposition, menu and preparation methods, supply chain, update of existing locations and development of layouts for future locations.

In addition, the team provided a comprehensive strategic vision for the formula’s rollout in Western Europe: strategy, financial and operational models, and location and formula management. The duration of the project was approximately nine months.